Role - Producer and Writer

Objective - Execute VRV’s first ever brand campaign. Reach a broader audience than the anime-centric viewers that are already on the platform.

Creative Strategy - In order to effectively catch the attention of people who had never heard of VRV before, we partnered with the esteemed studio Gentleman Scholar to bring the “world of VRV” to life.

Our creative platform for this campaign was that VRV is your basecamp to other worlds—a world within worlds of sorts. There is so much great, unique content on the platform, and we wanted to find a way to express that in a way that truly immersed the viewer.

Enter the eyeballs. We’d have the eyeballs serve as a proxy for the viewer, because it gave us much more artistic freedom to explore each of these VRV worlds. The worlds themselves represented location placeholders for our content. A haunted house for our horror channel, Shudder; a space station for sci-fi; and of course the basecamp, which acted as your transportation mechanism to each world.

Unfortunately the campaign was cancelled during production, so it was never fully completed, but we learned a lot about our brand from the experience.