Role - Event Manager

Objective - Create a stunt for the NickSplat launch on VRV that properly transported visitors back to the 90s and gave them that “Saturday morning cartoon” feeling all over again.

Creative Strategy - We wanted something that people of all ages could enjoy, not just the ones that actually grew up during the 90s, but at the same time include nods that only that generation would understand.

There was a cereal bar, a giant cereal bowl full of foam Lucky Charms, several TV lounges with cartoons and anime from the 90s, and an army of standees featuring various characters for people to take pictures with.

We also hosted a private event for press, partners, and influencers before the public launch.