Role - Writer and Producer

Objective - Create a marketing trailer for the launch of gen:LOCK on VRV.

Creative Strategy - gen:LOCK, a new show from popular studio, Rooster Teeth, is all about the evolution of the human mind, and how it can be used to advance military technology.

Given the themes on weaponry and evolution, we decided to make the trailer about the evolution of the weapons themselves. Starting with swords, then to guns, and ending with the futuristic mechs they use to fight in the show.

Achievements - This launch trailer helped bring in hundreds of thousands of viewers to the show on VRV, which in turn helped it get picked up by HBO Max for a second season.