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Role - Executive Producer
Objective - Similar to Anime Crimes Division, find a way to use YouTube talent to create branded content that felt authentic to the community.
Creative Strategy - Use an already ridiculous premise (Fast and Furious) and take it a whole step further with anime tropes. Inner monologues, overly complicated bad guy plans, impossible mid-race power ups; we’d use it all. We wanted it so that everyone that watched the video would sit there at the end saying, “I wish this was what Fast and Furious: Tokyo Drift actually looked like.”
Role - Executive Producer
Objective - Similar to Anime Crimes Division, find a way to use YouTube talent to create branded content that felt authentic to the community.
Creative Strategy - Use an already ridiculous premise (Fast and Furious) and take it a whole step further with anime tropes. Inner monologues, overly complicated bad guy plans, impossible mid-race power ups; we’d use it all. We wanted it so that everyone that watched the video would sit there at the end saying, “I wish this was what Fast and Furious: Tokyo Drift actually looked like.”