Role - Producer and Writer

Objective - Drive awareness and viewership of the hit show Food Wars on Crunchyroll

Creative Strategy - The Fine Bros. already had a very strong video format that over 30MM subscribers enjoyed, so we just needed to find a new angle that seemed fresh.

Food Wars is a show that’s all about making anime food look as delicious as possible, which usually leaves viewers hungry after watching, similar to watching Food Network shows. We also know that people like to watch other people struggle through relatable scenarios which is why the Fine Bros. have been so successful. Given those two variables, we knew that a “try not to eat” challenge would be perfect, so we made reactors watch clips from the show while hungry and then had a chef recreate the dishes to tempt them.

The first video was so successful that we created a second one, and the two of them have a combined 25MM+ views across YouTube and Facebook.